Today, on the 8th of April 2017, Cineworld is hosting its 2017 edition of the IMAX Film Festival. A chance for movie fans to experience the immersion of the IMAX 3D format for half the price of a standard ticket.
There were four fantastic films to choose from:
- Fantastic Beasts and Where to Find Them
- Star Wars: The Force Awakens
- The Jungle Book
- The Martian
Unfortunately, and this is a large criticism of the event, the films were spread in such a way that it was impossible to see all four, at least at my local cinema. This meant that you could only see two maximum – which is still wonderful don’t get me wrong -but watching all four during the day would have been perfect. The two films that I chose were Star Wars: The Force Awakens over The Jungle Book and The Martian over Fantastic Beasts.
The first was Star Wars, a film that watched far better on the big screen than on a television or laptop. There was not a single empty seat which made the entire experience truly special. An issue about this screening in particular I found was how overwhelmingly full of young children it was. The film is a 12A so that was to be expected but there were many far too young to be present. Another further issue was the amount of people on their phones. This one irks me far more than children. I understand that parents want to see the movies and want to share the experience with their kids, but not going on your phone during the film is just common decency.
The Martian was the second film of the day for me. One that I was far more excited for as it is in my opinion one of the best Sci-Fi films of the 21st Century. It is also the second time it has featured in the festival as it was shown during the 2016 edition alongside Gravity, Jurassic World and Mad Max: Fury Road. Overall this was the best IMAX cinema experience that I have ever had bested only by my first, Transformers: Dark of the Moon. Now I’m not saying that it’s a masterpiece but it was a film tailored for IMAX and is the film I lost my IMAX virginity to. The visuals in The Martian were phenomenal and the scenes utilising the 3D aspect worked seamlessly. An example of how to get it right.
After I arrived home from the last showing I found out there was a last minute fifth addition to the festival. My heart sank as soon as I heard the news: Deadpool. One of my most memorable cinema experiences of 2016 and surely one of the most memorable of 2017 had I been there. Nevertheless it was great to see two brilliant films at the cinema for the low price of £5.40. I totally recommend this event next year and can’t wait to see the next selection.